Online Privacy Policy

Effective date: February 1, 2024  



This Privacy Policy applies to information about you that The Orvis Company, Inc. (“Orvis”, “we”, “our”, “us”) may obtain when you visit Orvis.com (the “Site”). This Privacy Policy describes how we may collect, use, or share information about you; your choices regarding our use of your information; how we safeguard such information; and how you may contact us regarding our privacy practices. 

Information We Collect

Personal Information You Provide

We may collect personal information (including name, address, telephone number, email address, and payment information) when you: 

• Place an order 
• Return an item or make an exchange 
• Inquire about our services 
• Request a catalog 
• Create an account on the Site 
• Subscribe to our Email Newsletter 
• Enter a contest or sweepstakes 
• Participate in a marketing survey, promotion or event 
• Use our chat feature 
• Submit a review 
• Request to be notified when an out-of-stock item is back in stock 
• Request a repair of one of our products 
• Sign up for a class or trip 

Information Collected Automatically

We use various tools and technologies like cookies, web beacons, and web server logs to collect information automatically on the Site. This information may include IP addresses, device identifiers, browser characteristics, operating system details, internet service provider details, language preferences, and details about your use of the Site (referring URLs, time and length of visits, and pages viewed). 

These tools also may include GPS (global positioning systems) software, geo-filtering, and other location-aware technologies to locate you, sometimes precisely, for purposes such as verifying your location and delivering or restricting content based on your location. Our “find a store” feature may access and use information about your device location to suggest appropriate store locations, and our Site may be personalized based on various information we have about you to provide you with more location-relevant content. 

“Cookies” are small data files stored by your web browser on your computer. Cookies may allow a website to recognize a user’s device, record user preferences, track the pages a user clicks on while visiting the website, and identify the website visited immediately beforehand. Most web browsers accept cookies by default, but you may be able to adjust your browser settings to remove or reject cookies. Please note that blocking cookies may affect the availability and functionality of this Site and other websites. Also, disabling cookies may invalidate opt outs that use cookies to recognize devices that have opted out. 

We may combine certain automatically collected information with other information we obtain about you, which may include data we obtain from third parties. 

Please note that we or third parties may collect personal information about your online activities over time and across different devices and online properties when you use the Site. 

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Site is not designed to respond to “Do Not Track” signals received from browsers. 

Information Collected By Other Parties

Our vendors may share with us your personal information that you submit to them. For example, if you apply for a job using the career portal, apply for a credit card, pay for a purchase using PayPal, or return a purchase, you may submit personal information to one or more of our service providers that may share your information with us. We may combine information that we have about you with information we obtain from other parties. When you submit information to another party, you are subject to that third party’s terms of use and privacy policies, for which we are not responsible. 

We may engage vendors to provide certain interactive features on our Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on the Site to assist you with your order and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf. 

Use of Personal Information

We may use your personal information to:

• Process and track your order 
• Provide the services you request 
• Contact you about the status of an order 
• Send you catalogs or promotional offers we believe will be of interest to you 
• Send you the Orvis Email Newsletter 
• Identify your product and service preferences 
• Customize our communications to you 
• Advertise products and services and improve the effectiveness of our advertising 
• Provide information concerning product recalls or products you have purchased 
• Improve our merchandise selection and customer service 
• Administer a sweepstakes or similar promotion and identify or publicize the winner(s) in accordance with the rules for that promotion 

Sharing of Personal Information

We may share your personal information with affiliates, business partners, vendors (e.g., payment processors, shippers, sweepstakes promoters, and website developers), and other parties. 

In the event of a business transaction, such as if we sell or transfer all or a portion of our business or assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we reserve the right to disclose any information we obtain through the Site. 

In addition, we may disclose your personal information if we are required to do so by law or we believe that such action is necessary to: 

• Comply with legal process such as a search warrant, subpoena or court order 
• Protect the company’s rights and property 
• Investigate reports of fraud or of users sending material using a false email address or users sending harassing, threatening, or abusive messages 
• Protect against misuse or unauthorized use of the Site 
• Respond to emergencies, such as when we believe someone's physical safety is at risk 

Analytics & Advertising

We, and our vendors, may use cookies, web beacons, and other similar technologies to collect or receive information about your internet usage, including your use of this Site, and use that information for interest-based advertising and to monitor and analyze trends on the Site. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, and personalize content. 

We may use third-party technology and vendors such as, Google, Facebook, and Adobe, in connection with your activity on the Site to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. For example, we’ve implemented Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. These technology companies and advertisers may use, store, or access cookies and other tracking technologies to collect or receive information from the Site, and elsewhere on the internet.  

You may be able to opt out of certain interest-based advertising using the settings on your browser or mobile device. In addition, the following services or organizations offer tools that you can use to limit or opt out of interest-based advertising: 

• For more information on how Google Analytics uses data it collects, visit google.com/policies/privacy/partners/. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit: adssettings.google.com.  
• To learn more about opting out of data collection by Adobe Analytics go to www.adobe.com/privacy/opt-out.html. 
• To learn more about Criteo’s privacy practices, including how to disable Criteo’s services, you may visit www.criteo.com/privacy. 
• To change your privacy and advertising settings with Facebook, login to your Facebook account and navigate to your account settings. 
• For information on how Microsoft collects or receives personal information through tracking technologies to provide Microsoft Advertising, see the Microsoft Privacy Statements: privacy.microsoft.com/en-us/privacystatement. 
• To opt out of data collection by Live Ramp, visit: optout.liveramp.com/opt_out. 
• To opt out of interest-based advertising from companies that participate in the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit youradchoices.com/control and optout.networkadvertising.org. 

Your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable interest-based advertising for those browsers and devices. If you opt out, you will still receive ads, but they may not be as relevant to you and your interests. Please note that we do not control how third parties manage their opt-out processes.