The Future of the Natural World is in Our Hands

Simon Perkins and his daughter release a fish back into a stream
A headshot of Simon Perkins, President of Orvis, wearing a blue Orvis cap

At Orvis, passing our outdoor passions down from generation to generation is at the core of our business. 

Without flourishing ecosystems, wilderness forever wild, and living rivers and oceans to sustain us, the future of our outdoor experiences that inspire and bring meaning to our lives are threatened. 

That is why we are committed to leading the sustainable future of fly fishing, wingshooting and the natural world through protecting and restoring habitats, creating sustainable products and enabling next generation participation.

It is a legacy that started with my grandfather, Leigh, in 1965 when he purchased the company and one my family and Orvis have proudly lived by for three generations. 

It is a responsibility that we are grateful to share with so many of you.

Simon Perkins, President of Orvis

A drone-view of the Kissimee river winding through emerald grasslands

Habitat Conservation

Orvis is dedicated to helping to protect and restore 50 million acres of vital habitat by 2030.

Conserving and restoring habitat has been core to Orvis since the 1960s, from local streams in backyards across America to massive ecosystems unique to the world like Alaska’s Bristol Bay or Florida’s Everglades. In the wake of an increasingly warming climate, this work has never been more important to the future health of fish, birds and our outdoor passions. It has evolved to play the vital role of natural climate solutions, helping to keep carbon in the ground and to mitigate the impacts climate change is having on healthy ecosystems.

Three women hike across a wooden bridge

Product Sustainability

Through focusing on our emissions, materials, and packaging, we have begun our journey toward being climate positive by 2030.

We believe in leaving our campsite better than we found it, and leaving our planet healthier than we inherited it. Orvis is a founding member of the Outdoor Industry Association’s (OIA) Climate Action Corps—a diverse set of outdoor companies committed to being climate positive by reducing and removing greenhouse gas emissions from the atmosphere and advocating for broader systemic change. We are also focused on making long-lasting, durable products with responsible materials that reduce waste, water use, and emissions, and to evolving our packaging to biodegradable, recyclable, and ultimately plastic-free.

A parent and child, fly rods in hand, pick their way down to a stream

Next Generation Participation

Orvis is committed to introducing 100,000 new youth participants to fly fishing and the natural world by 2030.

Charles F. Orvis started his small fly-fishing business in 1856 with a founding belief that this sport that so intimately connects you to the outdoors is critical to health and happiness. Since then Orvis has been inspiring the world to love adventure and wonder in nature for one simple reason—it makes lives better. The future of our habitats and ecosystems depends on those who find health and happiness in the natural world. Through partnerships and programs, we strive to create more equitable pathways to the outdoors in order to sustain and inspire future generations of anglers, hunters, and outdoor stewards.

How We Support

The 5% for Nature logo

5% for Nature

Orvis pioneered corporate conservation support in the 1980s when Leigh Perkins began giving 5% of pre-tax profits to conservation non-profit organizations, believing in the importance of preserving natural spaces critical to health and happiness. 

Since then, our 5% for Nature program has evolved to include customer match programs and has raised and donated $25 million to hundreds of conservation organizations and programs that help ensure a sustainable future for fly fishing, wingshooting, and the natural world.

By giving back to organizations that support habitat conservation, product sustainability and next generation participation, we intend to create positive change and create healthier communities and a healthier environment. Please contact us at for more information or questions regarding our donation process.

Two people in a boat greet a fellow angler on a dock


We have a mantra at Orvis that if we are to benefit from our natural resources, then we must be willing to act to protect them. Action means showing up and using our voice to unite others. On issues vital to the sustainable future of the natural world, we’ve run ads, written op-eds, made short films, met with the members of the White House and Congress and rallied the voices of our community on social media. We believe conserving and restoring the natural world takes a sustained effort from all stakeholders and have seen the power that nature has to unify and create diverse coalitions with the power to create change.

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Together, We’re Making a Difference

We are proud of the impact Orvis makes on the natural world with our customers and partners.

2022 Impact Report
An angler in robin's egg blue leans over the side of a craft to release a fish

Our History of Commitment

For more than 165 years, the Orvis mission has been to guide its patrons to lead more fulfilling lives through a deep personal connection to the adventure and wonders of the natural world. Orvis has been family owned, Vermont based, and committed to conservation since 1856. We have a long history of giving back to our communities and the environment. Here are some more recent highlights.

Orvis commits 5% of its pre-tax profits to protecting nature, advancing canine health and well-being, and supporting the communities in which we operate, and where our associates live.

Our largest grants are Customer Matching Grants, whereby Orvis commits a substantial matching fund for donations solicited from our customers through promotions in our catalogs, stores, websites, social media, emails, and publicity campaigns. These grants offer the additional benefit of bringing strong publicity and endorsement to the project, the value of which often far exceeds the actual dollars raised.

Canine cancer affects 1 in 4 dogs, and half of all dogs over ten years old. Fortunately, in recent years, veterinary scientists have made tremendous research strides—recent studies have led to new research tools, better diagnostics, and improved chemotherapy treatments. But there is more work to be done. That's why The Orvis Company partners with Morris Animal Foundation, a nonprofit organization that invests in animal health science, to support canine cancer research and improve the health of all dogs.

What's Being Done

Since 2009, Orvis and our customers have raised more than $1 million to help fund canine cancer research. Morris Animal Foundation, the global leader in supporting scientific research that advances veterinary medicine, has used this funding to advance early cancer-detection tests, to implement safer and more effective chemotherapy protocols, and to develop a tumor tissue bank for common canine cancers. Since 1948, Morris Animal Foundation has funded more than 250 canine cancer studies at research organizations and universities around the world. The Canine Lifetime Health Project and the Golden Retriever Lifetime Study are among their current veterinary initiatives.

Join the Action

Help create a brighter future for dogs. Show your support today by entering your dog’s photo in our Cover Dog contest, voting for your favorite entries, or donating directly to Morris Animal Foundation.

Learn to fly fish for FREE

We supply all the gear you'll need! At a Fly Fishing 101 class, you'll learn the basics of fly casting and rigging, so you can get out on the water right away. Plus, at the end of the class, you'll receive special offers to make it easier to get the fly-fishing gear you need.

The Orvis Breaking Barriers Award honors an individual who has gone above and beyond to bring new blood into the sport by breaking down barriers and introducing new audiences to fly fishing.

50/50 On the Water inspires women to get out on the water and discover the joys of fly fishing, celebrates female anglers, and provides women with the resources (and gear) they need to make their own fishing adventures a reality.

Orvis is committed to making fly fishing and the outdoors more inclusive.

Orvis’s vision is to inspire the world to love the adventure and wonder in nature. For us, an inspired world is one that is inclusive, equitable, and without barriers. One that is achieved by being vulnerable, acknowledging privilege, exploring blind spots, engaging in uncomfortable conversations, and effecting change.

In the summer of 2020, Orvis became the first company to sign the Angling for All (AFA) Pledge. Created by Brown Folks Fishing, the pledge establishes a commitment and resource for the fishing industry to identify and eliminate barriers for Black, Indigenous, and People of Color, creating a more inclusive and equitable sport and lasting change.

“We are honored and grateful to have such a strong partnership with the team at Brown Folks Fishing,” says Orvis President Simon Perkins. “Their mission to build capacity, access, resources, visibility, and a solid community for anglers of color makes the sport stronger, and we are excited to sign the pledge as an acknowledgment of our commitment to this critical work. This is an opportunity for us to explore our own blind spots and unconscious biases and an important step forward in Orvis’s history of passion and commitment to access, inclusion, and stewardship in fly fishing.”

Follow the Water Logo

It’s the largest environmental restoration project in the world. And it’s going to take all of us to get to the finish line.

Learn More
Simon Perkins leans over the side of a boat to release a fish back into the water